It isn’t always a matter of price when someone chooses a carpet. Sometimes, the customer will have a budget and that will be suficient to buy a lovely wool carpet or rug. Then it is down to the salesperson to help guide the customer into making the right choice for them. We are providing the retailer with information about the #natural qualities of wool that he can then give to the customer before they make their final decision. Why pay more for a synthetic carpet? I really don`t have an answer!
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