Archive

• Crown The High Street In The Wonders Of Wool

  17 February 2023

  

  To celebrate the Coronation of King Charles III, we are asking all Independent Flooring Retailers to create an outstanding window or in-store display featuring wonderful wool.

• The cleanability of carpet fibres – Is wool or synthetic carpet easier to clean?

  13 May 2022

  

  When correct cleaning techniques and chemistry are applied wool carpets are easily maintained and retain the highest level of appearance. This is why, despite the slightly higher price tag, they are still the carpet of choice for installations where appearance is paramount.

• Ruminant agriculture can help us deliver net zero emissions

  22 October 2019

  

  An interesting new post from the British Veterinary Association suggests that ruminant agriculture can actually help us to deliver net zero emissions from UK agriculture.

  New science, by a global team of IPCC researchers based at Oxford University, shows categorically that methane from Britain’s ruminants is not causing global warming – instead ruminants provide a viable pathway to net zero emissions from UK agriculture by 2030.

  The original article can be found here: https://www.bva.co.uk/news-campaigns-and-policy/bva-community/bva-blog/ruminant-agriculture-can-help-us-deliver-net-zero-emissions

• Wool Carpet Focus Group invests in wool demonstration area at the Flooring Show in Harrogate

  31 July 2019

  

  The Wool Carpet Focus Group (WCFG) has partnered with the Campaign for Wool to present demonstrations and videos at The Flooring Show in Harrogate, 2019.

• Woolabilities are a fact not fiction!

  12 April 2018

  

  Some people are surprised that I am still involved in the wool industry - some, indeed, might be disappointed that I am! On the other hand, a lot of people understand my reasons and perhaps appreciate them.

• Naturally Spotless Wool

  11 November 2016

  

  You only need to see the sheep out in the fields, roaming the moors day and night in all weather conditions to see how tough wool is. The wool is battered by wind, rain, hail and snow so needs to be very resilient and have natural water repellency to keep the wet and cold away from the skin and the sheep warm and snug. It is this natural water repellency that gives wool carpet owners the time to blot up a spill before it soaks into the carpet.

• Flooring Show Live!

  17 September 2015

  

  We’ve created live feed of the 2015 The Flooring Show in Harrogate. Visitors will see evidence of how well wool carpets perform under extreme conditions, with a live video feed and, a demonstration of the unique "Bouncebackability" effect - the natural ability of wool carpets to return to their original appearance after they have been trodden on all day. Curtis says "we all know how safe wool is, and visitors to the Show will be given leaflets to explain the natural health benefits of wool. We have some great imagery for retailers to use and we think it will give everyone an opportunity to learn more about wool and why it is the best choice naturally!”

• The Flooring Show Harrogate 2015

  16 September 2015

  

  The 2015 Flooring Show in Harrogate is the most important show for UK wool carpet manufacturers and retailers. This year the range of wool carpets and rugs on show is exceptional and marks the realisation in the industry that wool is the all round performer that others try desperately to emulate - but never will!

• The Wool Carpet Focus Group launches a new campaign

  14 June 2015

  

  Bradford, the original capital city of the world`s wool trade, hosted a meeting on the 11th June of some of the most powerful and influential people in the British carpet industry. The carpet sector is one of the largest consumers of wool and employs thousands of people and hundreds of thousands of miles of carpets and rugs are produced and sold around the world each year!